channel-design decisions meaning in Chinese
渠道设计决策
Examples
- Channel - design decisions
渠道设计决策 - It is a case about kodak health imaging department how to make the channel - design decisions for the new digital product - cr / dr in china . there are two parts in the paper : " the case " and " the analysis " . in the case , the company background , product , the health business situation and forecast in china are introduced firstly , and then the purchase models and needs of the domestic hospitals and the patients are described , last , the situation of kodak and other competitor ' s sales channels are provided by the author
在案例部分，介绍了柯达公司的背景及其医疗产品，医疗行业的背景，国内医疗市场的状况及前景，以及国内医院的采购模式，医院及病人的需求状况，同时还分别介绍了柯达公司以及竞争对手的现有分销渠道状况，点出了公司当务之急需解决的问题：如何设计最佳分销渠道，在保持现有传统产品销售额增长20的基础上，达到数码产品销售的既定目标。 - The most urgent and important thing for the kodak health imaging in china is that how to make a channel - design decisions to maintain the growth of analog product at 20 % and meet the target of the digital product in 2003 . in the analysis , base on the analysis of the background of the company , the market forecast , the needs of the distributors , the customers , the author put forward several channel proposals . and then the author analyses the proposals and decide the best channel to achieve the goal : the equipment distributors and the film distributors to develop the big and middle hospitals together , the equipment distributors and the medicine company or other small hospitals distributors to develop small hospitals together
在案例分析中，作者对柯达公司的背景及现状进行了分析，对市场前景进行了预测，并对分销商、医院的需求以及医院病人的最终需求进行分析，再对各个中间商进行优劣分析，确定出几个分销渠道备选方案，并对其逐一进行分析，最后确定最佳的分销渠道方案：即由设备分销商与胶片分销商共同开发大中型医院，设备分销商与当地医药公司或医院固定分销商共同开发偏远地区小型医院市场。